vtioВестник трансплантологии и искусственных органовRussian Journal of Transplantology and Artificial Organs1995-1191Academician V.I.Shumakov National Medical Research Center of Transplantology and Artificial Organs", Ministry of Health of the Russian Federation10.15825/1995-1191-2018-4-112-120vtio-958Research ArticleВопросы этики и философииQuestions of Ethics and PhilosophyПопуляризация идеи посмертного донорства органов: практика, проблемы, перспективыPromotion of organ donation: current practices, issues, perspectivesРезникО. Н.ReznikO. N.РезникА. О.ReznikA. O.

121069, Москва, ул. Малая Никитская, д. 31Тел. +7-967-039-08-58

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reznik@atlas.ruГБУ «Санкт-Петербургский научно-исследовательский институт скорой помощи имени И.И. Джанелидзе»; ФГБОУ ВО «СЗГМУ имени И.И. Мечникова»; Институт философии РАНРоссияSaint-Petersburg I.I. Dzhanelidze Research institute of emergency medicine; North-western State Medical University named after I.I. Mechnikov; Institute of Philosophy Russian Academy of SciencesRussian FederationБиомедицинский холдинг «Атлас»; ФГБНУ «Медико-генетический научный центр»РоссияAtlas Biomed Group; Federal State Budget Scientific Institution «Medico-genetic scientific center»Russian Federation201831012019204112120Copyright © Резник О.Н., Резник А.О., 20192019Резник О.Н., Резник А.О.Reznik O.N., Reznik A.O.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://journal.transpl.ru/vtio/article/view/958

В статье описываются стратегии по популяризации и продвижению идеи посмертного донорства органов. Обосновывается значимость этой деятельности как основной, немедицинской, для решения главных медицинских проблем трансплантации. Приводится опыт практики популяризации идей донорства органов в странах с развитой системой донорства и максимальным количеством посмертных доноров. Анализируются негативные тенденции в продвижении идей донорства, четко прослеживаемые в западном трансплантационном сообществе. Анализируется ряд отечественных инициатив по продвижению идеи посмертного донорства на различных онлайн-платформах. Предлагается ряд конкретных действий по приданию практике продвижения идей посмертного донорства более приемлемых широкой публикой этических и альтруистических форм.

The article describes existing strategies for popularization and promotion ideas of deceased organ donation. The significance of this activity is outlined as the main one for the solution of the main medical problems of transplantation. Promotion of organ donation practices in the countries with developed deceased organ donation system and maximum quantity of deceased donors were highlighted. Negative tendencies in promotion of ideology of organ donation, which are clearly traced in Western transplant community were analyzed. A number of Russian initiatives to promote the idea of deceased donation on various on-line platforms are analyzed. Specific actions are proposed to make the practice of promoting ideas of deceased donation based on ethical principles and altruism in order to be more acceptable by the general public.

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The authors declare that there are no conflicts of interest present.